At Liv Bella Vita, we’re all about timeless beauty — the kind that doesn't fade after a few wears or disappear the moment you step into the ocean. That’s why we chose to use PVD gold coating on all of our jewelry.
But what is PVD, and why does it matter? Let’s break it down.
What is PVD Gold Coating?
PVD stands for Physical Vapor Deposition — a high-tech process where 18k gold is bonded to stainless steel in a vacuum, without the use of harsh chemicals. The result? A finish that’s incredibly durable, non-toxic, and waterproof.
Unlike traditional plating methods that sit on the surface of the metal, PVD creates a stronger bond—meaning your jewelry lasts longer, shines brighter, and holds up beautifully through daily wear.
PVD vs. Gold-Plated vs. Gold-Filled
Gold-Plated Jewelry:
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A thin layer of gold electroplated onto a base metal like brass or copper
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Prone to fading, chipping, and discoloration after just a few wears
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Can cause skin irritation or green marks
Gold-Filled Jewelry:
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A thicker layer of gold than plating, bonded to brass
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Longer-lasting than plated, but still vulnerable to wear and tear
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Not ideal for water, sweat, or daily exposure
PVD-Coated Jewelry (What We Use):
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18k gold vapor-bonded to 316L stainless steel
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Hypoallergenic, waterproof, sweatproof, and tarnish-resistant
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Won’t peel, fade, or turn your skin green
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Safe for the ocean, the shower, and everyday life
Why It Matters
We want your jewelry to keep up with you — through golden hour dips, busy days, and all the in-between moments. PVD not only ensures a luxury feel, but also reduces waste by giving you pieces that don’t need constant replacing.
It’s better for your skin, better for the planet, and better in the long run.
Jewelry That Lives With You
Every piece at Liv Bella Vita is made to be worn — not just saved for special occasions. Thanks to our PVD process, your favorite necklace, bracelet, or ring will stay as radiant as the day you got it, no matter where life takes you.
Because beauty shouldn't fade. And neither should your jewelry.
